What do you think, did Starbucks nail it with their buy a friend a coffee campaign?
Coffee with a cause, or a cause with coffee, are both interesting concepts.
I’ve been referring to my self indulgent desire for more change as latte activism. Like many, I’m a time starved parent and wife, trying to be engaged in the world (and local) politics, and resorting to news outlets whilst drinking my double tall Americano.
It’s true, that my partner in Amman is doing much more with the Syrian refugees, however…
Perhaps this Starbucks campaign was a great idea.
Did you participate?
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