I just had a conversation with my colleagues about brand development, and we are in the throes of defining who we are, what we stand for, and what we are offering to our community.
This is not an easy task, especially when doing it for yourself.
However, I made a statement that “branding is so easy” when talking from the lens of a consultant helping others. Ironically, I was wrong. I don’t mean that it’s ever “easy” to define what business you are in. Or the promise you and your brand, business and product / service might be to a focused community. In fact, I’ve worked with several parties who either prioritize audiences one way and then create a brand another – almost the reverse of what “should” be done, (and they might still eventually make it work), or they lack focus with blurred lines that are difficult to sharpen.
Whether for one person, or a company, Brand strategy is not “one size fits all”.
What I meant by that statement, however, is that the three of us have been doing this for a while, and together we can make it seem easy. We are all high functioning “Agents” of brand, change and covert leadership!
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