Today I took my daughter to get a breakfast treat before her pediatrician appointment. She chose a donut, thanks to dad. He’s conditioned our children that all Canadians love donuts (well, Tim Horton’s, mostly which we can’t buy here).
The donut was going to make her feel better. It didn’t make me feel better after spending $2.00 on that normal sized donut that probably costs .50 at Safeway.
I have a new economic theory and I’m calling it the Law of the Donut. Ever hear of Malcolm Gladwell’s Tipping Point? He talks about the Law of the Few, also known as the 80/20 rule. In this definition, 20% of the people are doing 80% of the work.
In my new theory, I will attest that 80% of the workforce blindly spends $2.00 on a donut and 20% of us regret to tell the story later. The rest of us are so desensitized by the cost of baked goods at a cafe (and the cost of a latte) that we don’t think twice about the bill.
I’m all for spending more money for quality, but I was hugely disappointed with the quality of the $2.00 donut.
Safeway or Dunkin Donuts, anyone?
Comments are closed.