I was at Whole Foods tonight staring at an endcap (end of the aisle) filled with product really similar to what a group of us is working on. I was sort of awe-struck by three things. 1. Here it was. Our idea. Beautifully executed. 2. Whoa, they want to charge that much? 3. This is […]
Tag Archives | start ups
The truth about start ups
A friend reached to me the other day to run his new business idea by me. Within the first 20 minutes, I was surprised to hear him say “we all know that 90% of start ups fail…” Whoa, wait a minute. Did he just say 90%? I leaned in. I needed to dig in to […]
