If I can apply the same focus and clarity to my business that I felt when I tried on those EVERYBODY boots at a boutique for $290 (only to find them later on Amazon for $130), then I would be launching this puppy with my partners in less than 2 months. But, alas, when it comes to shopping, it’s so easy to buy into something that’s a QUICK FIX. I am the queen of ephemeral rewards after shopping or eating or…
So when it comes to a business, how does one package and sell the longer term benefits of a product or solution that feel as good to customers as buying boots?
I think we just might have a solution!
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