After listening to Moth Radio today and hearing the utterly raw and human stories being shared, I had to rant to a new potential collaborator (for a start up business) who happens to be a writer, photographer and journalist. He reached to me right after a recent offsite and said that I’d said something that […]
Tag Archives | Branding
Stupid-Simple Epiphanies
After a kickoff meeting with a startup client today, I realized something about my past that seems almost stupidly obvious now. I was uncomfortable in a previous agency job because the company’s brand personality was so different than my personality. Every time I was selling (or attempting to sell) our services, I was faced […]
Female Critics
As professionals, do you ever notice how women can be either our best friends or our biggest critics? I ran into a friend today at the doctor’s office. She was telling me about her conversation with a top-level female executive of a large product company. My friend is the current speech writer for several corporate […]
Good Strategy (versus bad strategy)
A few months ago, I was at a client brand strategy session with my co-presenter down south. We were hired to develop a new brandmark for their entertainment brand, and there were two distinct groups of stakeholders involved in the joint venture. My first inclination was to agree with everything the client demanded from session […]
