After a kickoff meeting with a startup client today, I realized something about my past that seems almost stupidly obvious now.
I was uncomfortable in a previous agency job because the company’s brand personality was so different than my personality.
Every time I was selling (or attempting to sell) our services, I was faced with this… And, looking back on it now, there was a disconnect. No wonder I felt like I had to make excuses for our over-the-top fancy lobby, or carefully explain why working with me was different than working with the figurehead.
It seems so clear now! Here’s what I mean:
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My personality
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The agency’s personality
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We shared some values too — strategic thinking being at the top of the list. But, looking back on it now, there were more differences than similarities.
So next time you have that feeling that you don’t quite belong at your workplace, try jotting down a list of adjectives that describes the company’s personality. Its real personality — not what was written as the “brand personality” on the handout you got when you started. You don’t need to have any experience in branding to do this — just think: If Company X were a person, how would I describe them?
Then, write a list of adjectives to describe your own personality. Too many conflicts? These may be the root of what’s bothering you. It’s hard to act like someone you’re not.
And this was exactly the advice I was giving my client today. We were debating the pros and cons of a certain launch plan. When the company’s founder said “I’m naturally really straightforward and transparent,” it was clear that Idea 1 was DOA. My response: “Don’t force the brand into something that’s uncomfortable for you — you want running your business to be fun!”
I kinda hate to admit that it took me 10+ years to figure out that this applied to me, as an employee, way-back-when! But, as noted above, I’m straightforward and honest and, hey, would absolutely love it if you can use this tip to help yourself 🙂
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