Life can be one big glass of half empties. When we look for the faults, the doubts, the flaws, they stand taller, bolder, and yell louder than the 90% good out there. As human beings our instincts and fear, limbic brain, have us programmed to look for the threats and flee. Politicians and media have […]
Tag Archives | Human deficit
#TheHumanDeficit #consciouscapitalism
At some point, marketers are vilified for creating demographic categories to market to – as if the impersonal transaction is our sole purpose. I was talking to a Commercial Development appraiser and he raised his eyebrows at the validity of talking about GenX or Millennial demographics and psychographics – their emotional drivers, behaviors and traits. […]
