I’ve been thinking about a product I’m in the process of co-developing and whether our target audience at retail are yummie mummies or simply the 1%. I had a sudden moment of brilliance (m.0.b.) when I thought about how unique that idea was – making products for the 1%. (mpft1) And then I remembered. Oh […]
Tag Archives | persona
The Giants Among Us
When sitting down with a past work acquaintance yesterday over coffee, Jim shared some interesting insights about ‘big personalities’ that I thought amusing enough, and true enough, to write about. We both referred to a certain someone whose name won’t be mentioned, but who sees himself as a sort of icon. He asked if it […]
The Dave Matthews Effect
Remember the Butterfly Effect? The butterfly effect is a common trope in fiction when presenting scenarios involving time travel and with hypotheses where one storyline diverges at the moment of a seemingly minor event resulting in two significantly different outcomes. I’ve renamed and redefined it the Dave Matthews Effect. The Dave Matthews effect is a […]
Finding Your Voice
Today I was explaining to co-workers the reason predictability is important for certain types of social media. When you are young and hoping to become an expert, it’s probably time to sharpen your focus. What do you want to stand for? What do you care most about? How can you start to share expert opinions […]
Are You a Crate & Barrel Mom or a Target Mom?
I used to think of myself as a Crate & Barrel mom. You know, the kind that waltzes in at Christmas time and spontaneously buys presents. The kind that might covet a piece of furniture long enough to eventually purchase it there instead of shopping around. That kind. Not that I’ve done that second part. Oh […]
