Lately I’ve been looking at a lot of imagery for clients that relate to mountain climbing. A woman stands atop a peak, ready to summit the next. A group of climbers are roped together as they descend a steep slope in snow. It’s a great metaphor for aspiring to dream big and to be bold […]
Tag Archives | strategy
Drawing a Line in the Sand
At what point are you crossing the line between professional roles? Between taking care of you vs your co-worker or boss? I think I cross the line over and over again. I continue on with the best intentions, never mind the backlash, fatigue or general suffering. If you’ve followed the course of my exit plan, […]
Interview, Round 2
What types of things happen during the second interview? Do you feel prepared when you are called back? Are you anxious or dreading the event? Although not very typical for me to be nervous for interviews, I was quite nervous all day. I felt like I usually do during race day. I’m not sure, honestly, […]
Negotiating Your Salary
Do you feel well compensated for the work you produce, or under compensated? There is a startling statistic that women still make up half the workforce and are paid approximately 70 cents to every dollar paid to men. Moms are paid even less. It doesn’t make sense, until you become one. And you realize that […]
Good Strategy (versus bad strategy)
A few months ago, I was at a client brand strategy session with my co-presenter down south. We were hired to develop a new brandmark for their entertainment brand, and there were two distinct groups of stakeholders involved in the joint venture. My first inclination was to agree with everything the client demanded from session […]
